Study On The Development Of The Agricultural Tourism Products Bases On Tourists’ Demand Preference

This paper aims on exploring the development of integrated tourism products which links tourist resources with tourist preferences in Hechun Village of Huaan County in Zhangzhou, in order to provide guidance for the development of agricultural tourism products in this region. It tends to analyze the indigenous tourist resources as well as the current tourism situation in Huanan Village for the purpose of finding out their underlying drawbacks and the measures of agricultural tourism development based on visitors’preferences. It will give the promotion of the agricultural tourism in Huanan Village With the enrichment, individuation and modularization of tourism products.Firstly, given a brief introduction of research background, in this chapter, it puts forward the main research content and research methods. It summarizes related research both at home and abroad in terms of the development of agricultural tourism, agricultural tourism, agricultural tourism products, agricultural tourism market etc..Secondly, it focuses on the overall background, tourism resources and the problems of Hechun Village agricultural tourism development. In the process of expounding the development of agricultural tourism, this paper will analyzes it step by step from macro to micro. Aiming at Hechun Village, based on the analysis of its tourism resources, this paper overall describes the current developing situation of Hechun Village tourism, and finds the shortages existed in this stage. For example, the product line is not plentiful, the construction of tourism facilities is not complete, the resource development is not well-utilized, the tourism product image, positioning and packaging is not clear, the correlation degree between product development and market demand is not enough. Emphasizing the core issues, this paper proposes several solutions accordingly.Thirdly, According to the understanding of the study of the impact of tourist’s demands and behavior preferences on tourism product development, a questionnaire is designed which includes the interest of current travelers associated with tourist’s market in Huaan county, so as to explore the reasons of tourism behavior and the preference in tourism consumption. Aside from that, it also collects the overall impression of tourist attraction as well as tourist resources, hence drawing the follow-up outline for the development. Through the research we can see, the tourists not only want to enjoy Huaan’s unique scenery, but also want to get more tour feeling. Therefore, it is suggested that the government should start from integrating elements into leisure and developing high quality products which is rich and varied with reasonable price to meet the diverse shopping needs of tourists, ranging from higher classes to lower classes.Fourthly, strating from the tourist overall strategic target of Hechun Village, Huaan County, it comes to tourism product development process of Hechun Village. And then combining with the short-term goal, medium-term goals, long-term goals, it describes the plan from the aspects of area, diet products, tourism shopping development and other projects development etc. one by one.In conclusion, based on the above research, it is clearly stated that the agricultural tourism product development as Hechun Village should start from the analysis of tourist preferences, and the study of its resources and environment. At the same time, it is claimed that the government should pay attention to the harmonious development process of the construction of tourism destination and surrounding environment.