Research On Enterprise’s Ecosystem Competition Based On The Apple’s APP Store Pattern

The concept of business ecosystem makes clear the respective ecological niches of industry, enterprises or products in the ecosystem, their competitive strategies should be developed, improved and implemented under the analysis of their niches in the ecosystem and their own actual market situation. For example, Telecom operators’industrial ecosystem consists of the suppliers (including operators, content and service providers, terminal equipment and systems integrators), the demanders, and the industrial coordinators; as their ecological niches are different in the ecosystem, the strategies are also different, but the ultimate strategy is cooperative evolution and improvement, obtaining sustainable competitiveness in the ecosystem, forming the win-win or multi-win situation between members in their ecosystem.In the review of the previous literature and research, it is found that the study of Apple’s App Store competitive advantage in ecosystem is insufficient.On the case study, comparative analysis and the SWOT method, through successful cases of the Apple’s App Store and Google’s, Samsung’s App Store ecosystem, as well as the analysis and demonstration of Nokia’s OVI ecosystem failure cases, this paper draws conclusions as below:1.Apple’s App Store ecosystem has universality in the industry.2.Apple’s App Store pattern has far-reaching influences not only on the ICT enterprises, but also on other industries, such as E-business industry, real estate industry, tourism industry and etc. 3.The key to the success of App Store pattern lies on the independent ecosystem under the triangle stable structure between mobile OS system, App Store and smart mobile terminals.4.The development of mobile Internet technology and the success of Apple’s App Store competition mode break the original market competition pattern and means, which means the single-product market competition mode has become a thing of the past. Taking a large enterprise as the core, a number of core products as the link, the products-associated "App Store ecosystem circle" which is composed of cross-industry industrial chain will be sustainable in the market competition.