Zang-yi Corridor Tourism Product Development In Jiulong County

With the rapid development of economy, people in the city feel more exhaustedrather than happy or relaxed. Therefore people are increasingly eager for freedom,and tourism is right the way people are seeking to get freedom and ralaxation. In thepast, people always focused on the sightseeing during travelling, but now they wantto take part in the local activities and feel the culture of the touring destinationbecause of the changing life attitude towards life. Ethnic areas are very popular withthe people want freedom, because of the exotic natural landscape, authentic customs,hospitable natives and different cultures. In recent years, ethnic tourism has become anew tourism trend, because resources in ethnic areas are of authenticity, primitivefeatures, and their long history ethnic culture, all of which cater to people’s needs andbecome the mainstream culture.Zang-yi corridor, proposed by professor Fei Xiaotong, is a regional concept ofethnic history covering most parts of West China. As historical and ethnic regions,ethnic areas have distinctive natural and cultural landscapes, because most of themlocated in West China where there are higher quality natural tourism resources andunique cultural tourism resources. Since1920s, Professor Fei Xiaotong raised theZang-yi Corridor concept, the researchers around the world conducted a series ofeffected researches, which have expanded the research field. Research of Zang-yiCorridor and ethnic tourism have become a new booming in researching field. Withimportance of protecting the ethnic culture, developing the cultural industry andexploiting the ethnic tourism, ethnic tourism has become the new favorite in ethnictourism development. What’s more, most of the scholars’ research on Corridor aremore concentrated in academic areas, including ethnic history, ethnology, folklore,linguistics, geography and so on, however, there are little research on the Zang-yi Corridor regional tourism, tourist resources and tourism product development.Considering the protection of the ethnic culture, ethnic tourism is feasible. Also, theeconomic development of ethnic areas will benefit from the ethnic tourism.For this purpose, on the basis of relevant theories of Zang-yi Corridor, ethnictourism, tourism product development, the paper defines the concept of ethnic tourismand ethnic tourism products,and summarizes the characteristics of Zang-yi Corridor,Zang-yi Corridor in Jiulong County and ethnic tourism. What’s more, taking JiulongCounty as an example, the paper exploits further development of tourism products inethnic areas, analyzing the regional conditions, statistics and evaluation of tourismresources, as well as the SWOT strategy. On those bases, the paper researches theZang-yi Corridor culture in depth, value of Zang-yi Corridor culture and thecombination of tourism products. Furthermore, the paper sums up the strategies ofconstructing the image of Jiulong County, improving the quality of services andtravelling routes.In light of in-depth researches on related theories of Zang-yi Corridor culture,the author of this paper explores further development of tourism products in JiulongCounty and concludes the development strategies of tourism products. At the sametime, the author is hoping to provide some advice on further development of tourismproducts in other similar regions, as well as to provide theoretical basis for protectingethnic cultures.