Formulation And Implementation On Brand Super-nova’s Marketing Strategy Of Jura Watch Ltd In MG

By means of MG curriculum, the paper introduces the establishment of a virtual company and professional management staff. Through the Management of the virtual company is to test the marketing strategy in business, so that providing the advanced management experience and scientific management methods for the reality of business operations.By using the scientific methods of marketing strategy of theoretical knowledge and marketing strategy management, Introducing of theoretical knowledge of the marketing strategy as a starting point, the paper introduces detailedly the analysis method of marketing strategic environment, the basis for selection of the marketing strategy, and the implementation of the marketing strategy and the implementation of standards. The paper focused on common knowledge, for example, the SWOT analysis,4P theory, STP strategy business marketing strategy, and so on. And analyzed and summarized the data in virtual companies operating in the MG course. Through this process so that students master the use of basic knowledge of marketing strategy, understand the need for timely correction and feedback in the actual operation, learn further the importance of the cooperation, confronting risks and challenges together for achieving the goal of the marketing strategy.Through the systematic analysis and summary for the three years’ operation of MG curriculum, the marketing strategy has significant influence for the business operations. What are the main factors to grasp the impact of the implementation of the corporate marketing strategy, business marketing strategy to achieve the ultimate goal is to seize the profits, corporate marketing strategies to consider competitors strategic, balanced relations between enterprises and competitors. The corporate management team and operations coordination, rapid response is an integral part of corporate strategy implementation.