Research On The International Operation Strategy For Chinese Enterprises

With China’s accession to the WTO,China has become the production base formulti-national corporations with a higher degree of market openness. Therefore, moreand more overseas enterprises have been attracted to China. The international marketcompetition is becoming increasingly fierce. In order to participate in the internationalmarket competition, Chinese enterprises must improve and exercise themselves, andmust choose the most suitable entry mode, strategy, theory according to their situation.Only this way the corresponding results and benefits may finally obtained. The maincontents of the paper are as following:The first part is the background and significance of the article.The second part is the summary of international operation theory, including thebrief introduction of development stage management and gravitation theory, whichlay the foundation for the further understanding of international business.The third part elaborates on advantages of Chinese enterprises with aninternational strategy, and analyses the existing problems.The forth part discusses the entry mode of Chinese enterprises withinternational operation according to their own business model, business goals,technical ability etc. After confirming target market, the enterprise could choose theentry mode according its own product, technology, management skills, investment etc.The fifth part discusses Chinese enterprises with international operation strategy,especially in the current stage of China’s economic development.The sixth part summarizes that the international operation for Chineseenterprises is a long-time process, and cannot be reached within a short time.Therefore, all the Chinese enterprises with an international operation strategy shouldplan in advance, move forward rationally and step by step based on its own condition.