The Behavior Of Bangkok Visiting Chinese Tourists Study

Thailand has the well-known reputation as the best amazing tourist country of Asia. The country’s geographical position is superior, which has rich natural, human landscape. Thailand has a long history and Buddhism is the state religion. The tourism industry had become the pillar industry of the country’s economy as it causes a huge income for Thailand every year. With the rapid development of the tourism industry in Thailand, China’s per capita income sharply increasing, the number of Chinese tourists to Thailand is also rising every year. In2012, the number of Chinese tourists to Thailand had defeated Malaysia who used to be the top of Thailand visitor rank. In this research, aims to study the current development situation of tourism industry in Thailand specify Chinese tourists in Thailand through the questionnaire, selected Bangkok Chinese visitors as the research object, in the area of tourism behaviors, found that China tourists more balanced proportion of men and women, and is mainly composed of income and culture higher levels of youth. The purpose of travelling is shopping, sightseeing, though vacation is the main motivation. Chinese tourists in Bangkok prefer premium star hotels; although, there are some tourists still choose the most Chinese characteristic hotel. The main entertainment programs for Chinese visitors in Bangkok are; clothes, cosmetics and other goods shopping, and the cabaret show. According to the satisfaction analysis of Chinese tourists in Bangkok, found that tourism environment satisfaction is higher while the tourism consumption environment satisfaction is relatively low. At the same time, in order to promote the rapid and healthy development of Chinese tourists to travel to Bangkok, this research has issued some recommendations on the future development of Thailand inbound tourism for the author of Thailand and the government of both China and Thailand.