The Economic Benefit Analysis Of Electronic Products Reverse Supply Chain

In developed countries,environmental protection has been more and more attention,the latest environmental regulation in the REACH regulation in Europe, there are strict rules about recycling,they carried out for the research of reverse supply chain is also very early. With the development of our country economy,people in increasing requirement for the environmental protection consciousness and,on the reverse supply chain topic both enterprises and academia have begun to widely attention.Withthe acceleration of human science and technologyinnovation,according to the maslow’s demand theory,human needs are also in constant progress,init,for a variety of electronic product update demand is particularly prominent,because of technology and demand,a variety of electronic product life cycles are getting shorter,update the iterative faster and faster,as a new generation of products,the generation of rapid decline,the market price of the product will soon be unable to sell. But in fact,for the sake of industrialized mass production cost reduction,electronic products are generally adopts the modular manufacturing,at a certain electronic products close to be replaced by new products,it’s a lot of modules in the new product has not been replaced,replaced just a handful of the innovation of the module,unless there is a disruptive change,is likely to be eliminated real and that is often lasted longer,Therefore, the structure of the electronic product of reverse supply chain must have economic benefits,economic benefits and the how many, whether it is worth the manufacturer to build,we must adopt quantitative analysis method to learn. In addition,due to the uncertainty of consumer demand and the emergence of electronic commerce,when consumer is buying a product,did not see the physical beforehand, so often appear when consumers get goods just know this is not a commodity,he wants so he want to return,this kind of situation has led to the rapid development of reverse logistics in our country,the enterprise must choose one of the most suitable condition of reverse supply chain to build in order to get the biggest economic benefits,this is the research background of this article.Both high using the salvage value of outdated products,and the return of the product,so they are still has high use value. The formation of the reverse supply chain system for the enterprise, is to use reasonable speed recovery of products,at the same time to maximize control of reverse supply chain cost,should not only consider the value of the residual value,also want to consider the time value of the salvage value, and also consider the cost of recycling, the most important thing is that environmental protection consciousness and corporate responsibility,this is this article research significance.This paper firstly combed the domestic and foreign research results about the reverse supply chain,and evaluate the results of this study did,then this paper use the theory and method in this paper,as the theoretical fulcrum of the article,and then analyzes the present situation of electronic products reverse supply chain and the existing problems,and pointed out the influence of e-commerce on the reverse supply chain,thenlenovo computers as an example to analyze the factors affecting the economic benefits of the reverse supply chain,finally establish a mathematical model of reverse supply chain,quantitative analysis of economic benefits of electronic products.