Study On Changes Of Rural Resident’s Consumption Demand In Jiangxi In The Process Of Urban-rural Integration

Consumption plays a fundamental role for stable economic growth. Expand consumption in rural areas to improve the overall spending power of residents is important.In this paper, the current lack of rural residents consumer demand in Jiangxi Province as the background,use the consumer economic theory and a combination of normative and empirical analysis methods to explore the trends and drivers of rural consumer demand.The whole idea is: analysis trends- explore factors- policy recommendations.This paper describes the basis of a summary at first, defines the study object based on the Statistical Yearbook official definition. Introduce foreign consumption theory and summarize relevant academic research.Then use descriptive statistics analysis the consumer demand trends of Jiangxi rural residents from the consumption level and consumption structure. Use theory to analysis the reasons of consumer demand changes.Innovative use of principal component analysis,converted ten drivers indicators to four composite indicator index, analysis strong correlation factors.In the end, combined the final conclusions with provincial situation to put forward meaningful policy recommendations.From 2003 to 2012 the trends in consumer demand of rural residents in Jiangxi province are:consumption level continues to increase, the number of consumer demand so as well, but a big gap between urban and rural consumption; consumption structure was optimized trend, from the basic material needs of life to a higher level of consumer demand for spiritual development, upgrading from subsistence to developmental and enjoyment.Factors affecting rural residents’ consumption structure is represented as the four integrated indicators:the consumer, affordability, consumer willingness and implementation environment. According to the principal component loading matrix of ten indicators, the consumer and affordability show strong correlation with consumer demand.Accordingly,the main way to expand consumer demand in rural Jiangxi province is to promote rural residents’ income, improve the affordability, of rural residents at this stage.