The Current Tourism Exploitation And The Relevant Countermeasure Study Of Nan Bei Lake

With socio-economic growth, Tourism has developed into one of the most vigorous and largest industries in the global economy. Tourism also becomes an important economic driver as it continues to improve economy, employment, culture and environment.Nanbei Lake is rich in tourism resources with a broad tourism market and huge market potential. Local government takes tourism development as an important action to accelerate local economic growth. Despite of its enormous progress, some problems during Lanbei Lake tourism exploitation, simple tourism product, unreasonable planning and construction, lacking of management and environment degradation, have remained unsolved for several years. Such challenges slower the further tourist development of Nanbei Lake. This paper focuses on the current situation and development countermeasure of tourism exploitation of Nanbei Lake, analyzing advantages and disadvantages, opportunities and challenges comprehensively with SWOT Analysis, finding out existing problems via current situation analysis and working out relevant solutions from different sides to break bottlenecks and obstacles during Lanbei Lake tourist development.This paper is divided into five chapters. The first part includes foreword, brief description of the background, purpose and meaning of the research. The second part is the theoretical basis and literature review, summarizing international and domestic research status by analyzing and summing up modes and routines of tourism resources exploiting both in China and abroad. The third part is a brief introduction of the study area, including natural and geographic conditions of Nanbei Lake, social and economic conditions of local town(sub-district), analysis on the abundant tourism resource and development status. The fourth part is the SWOT analysis on Nanbei Lake tourism exploitation. The last part includes conclusion and policy suggestion of rational explotation of Nanbei Lake and solutions of boosting local tourism.