Research On Corporate Culture Construction Of Commercial Banking At Basic Level Taking K City Area For Instance

Because of the boosting of the economic development and open level of financial market of China, many foreign country owned banks and joint equity commercial banks in the large cities want to develop their subbranch department at more smaller or basic level cities in order to chasing the new profit field. This plan could change the components of local banking market used to be occupied by national owned commercial banks. Since the competition are increasing, the corporate culture construction to commercial banks become one key part to commercial bank development. Taking K city area as an instance, this paper discusses the present situation and the problems during the corporate culture construction of commercial banking in K city. Then, the research raises the reasonable suggestions according to the issues of commercial banks in K city area.The structure of this study is following. At first, in chapter one, the paper introduces the topic, content and the method of research based on the description of exist of research on corporate culture, in order to provide the theory supporting for the next discussion. Then, the main content of chapter two is the introduction of the concepts of corporation and difference among them. The third chapter, based on the status quo of K city commercial bank’s corporate culture construction is analyzed, and the necessity of K city banks’ corporate culture situation. Based on the analysis of the present situation of the third chapter describes, the fourth chapter mainly studies summarized in K city commercial bank enterprise culture construction existing problems and deficiency, for further analysis in line with the characteristics of K city commercial bank itself provides the reference for the countermeasure of enterprise culture construction. On the basis of the above analysis, this paper discusses the K city commercial bank enterprise culture construction countermeasure and the suggestion measures of success. Finally it is concluded that the conclusion of this study.