Mapping Of The Industrial Design In Shandong Province And Research Of Development Strategy

Chinese manufacturing industry be faced with industrial restructuring and industrial upgrading in the day of market increasingly furious international competition, to enhance the international competitiveness of products, industrial design will become the "second core technologies". China has promulgated "Guiding opinions on the promotion of Industrial design development", "Industrial transformation and upgrading plan(2011-2015)", "Guiding opinions on the speed up development of hi-tech services" from2010, These files were emphasized and expounds the necessity and strategic significance of the development of industrial design. Many economically developed areas have been done in view of the enterprise, industry research of the industrial design, this results can provide the reference for the further development of the region’s industrial design industry.Shandong province is a large province of economy, manufacturing industry big province,and in an important period of manufacturing transition, development of industrial design industry will be an important driving force. Therefore, it necessary to investigation and analysis of Shandong Province industrial design industry.The Subject chooses the industrial design industry development situation of Shandong Province as the research object, through field investigation and data analysis of 17 cities in Shandong Province industrial design industry development situation made a statement.The paper is divided into five parts: The first part mainly discusses the research content, research value and significance of the subject; The second part mainly analyzes from external environment and internal environment of the industrial design industry development, the external environmen analyzed in three aspects of that expands the definition of industrial design, international and domestic, internal environment analysis is Shandong Province environmental analysis; The third part expounds the form of industrial design industry map that advantage, the content, including the basis of industrial design industry classification and industry map commonly used form; The fourth part based on the previous analysis of the industrial design industry, draw the industrial design industry of 17 regions in Shandong Province respectively, mainly analyzed from the industrial base, the local policies and regulations about industrial design, industrial design related enterprises,talents cultivation, practical measures of the development of industrial design, cognition and recognition degree of industrial design, and eventually integrate the industrial design industry development situation of Shandong Province; The fifth part put forward someindustrial design development strategy of Shandong Province which based on the above discussion, Research shows that timely, appropriate of government intervention, scientific and rational finance and tax policy, to formulate laws and regulations(especially intellectual property rights) relevant of industrial design that is the focus of the benign development of the industry; In conclusion, this research are summarized and the The future research work expectations.