Research On The Construction Of Enterprise Culture In The Age Of Internet Economy

Twenty-first century arrival of the Internet economy era, along with the global economic integration, the increasingly fierce market competition, enterprises must improve their competitiveness through, comply with the development and changes of the times, to create development strategies with the characteristics of the adjusted corporate culture construction, helps to promote the sustainable and healthy development of enterprises. January 2015, millet released in 2014 sales,61.12 million phones, an increase of 227% over the previous year; operating income 74.3 billion yuan, an increase of 135% over the previous year. In just four years, millet from an ordinary mobile phone company, became a valuation of up to $ 45 billion in non-listed technology companies. The reason, the most critical than the company’s corporate culture millet, millet this is the company’s core competitiveness lies. Advent of the Internet economy, the building of enterprise culture is critical, we need to advance with the times, but also to adopt new ideas, new methods, new build, adapt to society, the market demand of the corporate culture system.In this paper, literature analysis and example analysis, research and development combined with the company’s previous track millet, for the construction of the Internet economy era of corporate culture, in-depth study. First, the concept of carding, clear the Internet economy era, the definition and meaning of corporate culture; literature review, to understand related research, enrich the theoretical basis of this paper, and on the analysis of the corporate culture features and characteristics of the Internet economy Relationship clear corporate culture and the Internet economy era. Secondly, through the millet company’s full analysis, to explore the millet company’s corporate culture, from various angles strategy, marketing, development, philosophy, analysis millet corporate culture characteristics and Construction. Finally, millet company’s success stories, how to make a modern enterprise in the era of the Internet economy, build in line with the development of the times and their own development needs of corporate culture, to help companies find a more suitable development path.