A Study On Characteristics Of Tourist Tourism Motivation In Forest Park Based On Self-determination Theory

At present, the research on tourist motivation has tend to mature, the study of self-determination theory on psychology is also increasing, but the two studies combined is relatively rare. This paper takes zhangjiajie as research site and divides self-determination motivation to three dimensions, autonomous motivation, control motivation and and no motivation according to the content of the self-determination motivation. Thenbuild self-determination motivation scale and give research hypothesis. We can conclude the influence factors of self-determination motivation, as well as the relationship between the factors through factor analysis, non-parametric test and correlation analysis based on questionnaires, some conclusions as following:Firstly, autonomous motivation consists of internal adjustment and identity adjustment, control motivation consists of external regulation and project adjustment, and the no motivation is a single factor. The tourists’autonomous motivation mainly concerns about travel impact of internal cognition. Control motivation mainly concerns about travel impact of external temptation. From descriptive analysis of the background of tourists, travel information, we found that people may cause travel impulse by different personal characteristics, such as age, sex, occupation, education degree. We also found that there are some correlations between autonomous motivation and control motivation by test of reliability and validity on variables measurement of self-determination motivation.Second, extract internal and identity adjustment from self-motivation scale, external and project adjustment from control motivation through factor analysis. We found that the factors of sex, age, culture level, occupation and travel information have a significant influence on autonomous and control motivation by method of single factor comparison.According to the internal correlation analysis, compare the internal relationship between various factors of autonomous and control motivation. The author puts forward some suggestions combined with specific circumstances of Zhangjiajie National Forest Park based on research findings.