A Study On The Influence Of Psychology And Behavior Of Female Tourists On Brand Quality Of Forest Park

After entering the 21st century, tourism destination brand quality shows its significance on promote the tourism destination competitiveness. So, Forest Park needs to build good brand quality. But how does tourist, especially female tourist, perceiving the forest park tourism, how does their psychology and behavior influence the forest park brand quality deserves attention to do study.First, we make systematic literature review on forest park tourism development and female tourist study. Using literature study to reorganize the development trend of forest park tourism development and female tourist study in recent 20 years. Then review the concept and connotation of ecotourism and sustainable tourism development, community involvement, environmental capacity.Secondly, this study explores the relationship between forest park and female tourist. To test tourist we use perception, experience, participation, word of mouth, which are tourist psychology and tourism behavior. To test local scenic area we use Satisfaction, trust, commitment, which are brand relationship.Then we build a theoretical model of the brand relationship between female tourist and local scenic area. Then, based on the theoretical model. make scale development, design questionnaire, issuing questionnaires for 350 and recover 313.Use SPSS and AMOS to do data analysis and test hypothesis. And put forward marketing strategy and suggestion.This research has 5 parts:introduction, theoretical basis, research design, empirical analysis, research conclusions and prospects.