Investigation On Tourist Satisfaction Of Suburban Forest Park

Meiling National Forest Park is a typical suburban forest park,forest tourism is its fundamental strategic development direction.This study takes the tourists from the suburbs forest park as the research object,takes the tourist satisfaction as the breakthrough point,and studies the current situation of the research area(Meiling National Forest Park in Nanchang)through the research of literature research and investigation,and then identifies the key of tourists' satisfaction Influencing factors,and put forward countermeasures and suggestions.The main conclusions of this paper are as follows:First,the status quo analysis shows that Meiling National Forest Park has obvious advantages in location,unique resource endowment,clear strategic direction of forest tourism,remarkable development performance,and high quality in the area of image and service quality problem.Second,through the questionnaire survey of the characteristics of the survey found that Meiling National Forest Park to Nanchang local tourists,which fully reflects the Meiling National Forest Park is a suburban forest park.Thirdly,the statistical analysis shows that the Meiling National Forest Park visitors are satisfied with the tour experience as a whole.In the tourism "six elements",the traffic,catering,entertainment and shopping scores are lower than the overall score of service quality.In the tourism "six elements",the traffic,catering,entertairnment and shopping scores are lower than the overall score of service quality.Fourthly,the multivariate regression analysis of questionnaire shows that image perception,perceived quality of service,tourist value perception and visitor expectation are the key influencing factors of visitor satisfaction.In contrast,the influence of scenic image on visitor satisfaction is the greatest,Ranked first;the second is the value of tourists perception,the third is the quality of service,the fourth is the tourists expected.This article puts forward the following suggestions:First,from the development strategy,Meiling National Forest Park should adhere to the "forest tourism" strategic development direction,to the global tourism development strategy to seek future development.Second,from the source market,Meiling National Forest Park should be a local market for Nanchang,the city outside the province for the secondary market,and gradually to the province outside the source market penetration and expansion.Thirdly,we should take tourists' satisfaction as the basic starting point and foothold,and aim at improving the "image of scenic area" as the core,starting from the landscape construction and environmental image,and perfecting the "soft environment",focusing on the promotion of the "soft environment" Transportation,catering,entertainment and shopping and other areas of service quality,improve the value of tourists experience and economic value.