The New Business Pattern Research Of Bestunion Properties

Since the government is gradually showing its awareness and willingness for structural adjustment of the sustainable development of Chinese economy and the speed of Chinese urbanization declines, the development of real estate slows down its pace from a earlier period of high speed and huge profit to a normal one.The development of real estate which is gradually tending to rationality spreads its pattern from a former extensive one, in other words, a build-sell one, to various patterns covering asset management and commercial operation. This increases more requirements for the service pattern of real estate consulting firms. Those consulting firms shall not only sell houses but also provide consulting service from many aspects including the earlier land obtaining of property developers, advising for the estate development pattern, measuring the economic value of projects, positioning the estate, attracting investment and later commercial operation.Jialian Estate which was founded in 2000 and also experienced the climax of real estate development is now running its business throughout Sichuan as a holding branch company of the Shilian Estate which purchased Jialian Estate in 2010. Though it ranks number three in market share among over one hundred agency companies big and small in Chengdu, Jialian Estate is still facing several strong opponents and lots of small companies which also share the market. The key is how to use the advantages in the consulting service of the group and provide more valuable service in the whole chain of real estate development.This thesis proposes new ideas and exploration projects for the future development of estate consulting from aspects like finance, consulting and top-end estate through researching the latest development patterns of big foreign real estate consulting firms and also combining the local actual conditions of Chengdu and its own characteristics.