Jiahe Xin Supermarket Project Investment Risk Management Research

The large-scale synthesis supermarket takes an investment huge trade. the property carrier. Is complex systems engineering, Load bearing huge investment risk. As the 90’s second halves of one kind of new promoting education condition which emerges in our country. Because the commodity is rich. The store business area is big. And most of them built in or near large residential areas with convenient transportation fringe. Becomes our country retail trade mainly industry condition one. Welcome to the consumers. Many transnational supermarket chains have a good development prospects for china’s retail market. Retail department store industry, competition is heating up. Expends in our country cities inhabitant tends to the multiplication and the personalization, the urbanized advancement speeds up, and retail business overall opening-up context. Supermarket investment becomes one of the hot real estate investments. Just started the supermarket near the investment. At the national macro-control real estate market situation. The government will face consumer groups and business enterprise and market stability factors etc. This makes the supermarket is facing a huge opportunity. And time to prevent investment process may be faced with various risk factors.This paper take Zibo "Jiahe Xin"supermarket development investment project as an example. The use of project risk management theory. Uses risk recognition methods which the work decomposition structure and the scene analysis unify. Carries on the risk recognition to the supermarket investment project. Meanwhile carries on the classification to the recognition risk actor. Establishes the supermarket estate management project risk assessment the target system. Using analytic hierarchy process definite target weight. Uses the fuzzy analytic hierarchy process computation project various targets and the whole risk. The paper finally to the essential risk factor which appraises carries on the countermeasure the discussion. In order to reduce the project management risk. Starts doing business front the’project, starts doing business the stage, the management and operation and so on three different stages proposes the concrete risk to be supposed to the measure. Formulates the feasible plan. Hope through this article research. Can cause the investor to the supermarket estate management process in the risk factor value. Provides some models for the supermarket investment risk management.