Small Household Electrical Appliances Industry Transformation And Upgrading Research Of Zhanjiang City

With the economic globalization and China’s market economic system gradually improved, the market competition is increasingly fierce, the practice proved that, the city of Zhanjiang as a small household electrical appliance industry big city, only the small household electrical appliances industry development unceasingly to carry on the transformation and upgrading, the need to adapt to the objective environment and economic development, to promote and enhance the sustainable development of Zhanjiang city small household electrical appliances industry. This paper from the development of small household electrical appliances industry in Zhanjiang city under the background of the development of small household electrical appliances, of core competence and value chain theory, based on the actual situation, a reasonable positioning of the Zhanjiang small household electrical appliance industry, and the use of case analysis, put forward a suitable path to Zhanjiang small household electrical appliances industry sustainable development finally, makes many Zhanjiang small household electrical appliance enterprises to successfully realize the transformation and upgrading of the industrial development, enduring, continue to seek the road.This paper studies the Zhanjiang small home industry transition upgrade has specific content:The first chapter is an introduction. The main of this paper is the research goal and the significance, the domestic and foreign research review, research ideas and research methods and possible innovation and so on, demonstrated the theoretical basis to upgrade the research purpose of this Zhanjiang small household electrical appliance industry and some transformation.The second chapter defines the related concepts and related theoretical basis.Defines the concept of small household electrical appliances, to be a detailed description of the concept and the transformation and upgrading, and the small household electrical appliances industry transformation and upgrading of the theoryexpounded. Through the solid theoretical foundation of analysis and Research on the theory, combing the theory of global value chain, industrial competitiveness,industrial cluster theory and dynamic capability theory as the base theory.Analysis of the current situation and problems of transformation to upgrade the third chapter Zhanjiang small household electrical appliances industry. First, from the basic situation of China’s small household electrical appliances industry focus, and then focuses on the development process, Zhanjiang small household electrical appliances industry development present situation, the transformation and upgrading of status and Zhanjiang small household electrical appliances exhibition industry characteristics and advantages, find shortcomings of transformation of Zhanjiang small household electrical appliances industry in the upgrading process of Zhanjiang small home electric products homogenization, technology innovation, excessive concentration the export market, the low level of industry standards, Zhanjiang small kitchen appliances lack of absolute market leader, small household electrical appliances online shopping malpractice, neglect the development of rural market,Zhanjiang small household electrical appliances such as the existence of problems yet to mature development of energy saving and environmental protection problem and small household electrical appliance industry cluster.The fifth chapter domestic appliance industry transition upgrade successful mode and experience reference. The transformation and upgrading of analysis is successful model by South Korea, Zhejiang Cixi, Guangdong Shunde household electrical appliance industry, let us the transformation and upgrading of Zhanjiang small household electrical appliances industry model has been further clear understanding,as we put forward Zhanjiang small household electrical appliances industry transformation and upgrading the suggestions to provide reference.The sixth chapter analyses the Zhanjiang small household electrical appliances industry in the developing gradually transformation and upgrading measures. Select Lianjiang Jiujiang and Potou small appliances industrial cluster in Guandu as an example, leading to clusters of small household electrical appliance enterprises Weiwang and Hongzhi introduced the small household electrical appliances industry restructuring and upgrading development process conditions for the key, and combined with the third chapter to improve the existing problems in the process of transformation and upgrading, in view of the present situation problems and puts forward some countermeasures and suggestions.Countermeasures and suggestions of the transformation and upgrading of the seventh chapter of Zhanjiang small household electrical appliances industry. Put forward to accelerate the construction of technological innovation ability, enhance the competitiveness of small household electrical appliances; strengthen the brand strategy, to realize the transformation of small household electrical appliance enterprises operating model upgrade; "flight of geese" leading wild goose mode led the small household electrical appliances industry transformation and upgrading;strengthening the construction of distribution channels, promote the transformation and upgrading of small household electrical appliances industry; take the market demand as the guidance, will "green design" concept into the small appliance design structure; countermeasures and suggestions to improve the Zhanjiang City Hall security function etc.