Current Situation And Development Countermeasures Analysis Of Green Food In Shandong Province Under The Background Of Supply Side Structure Reform

Green Food has a rapid developmentin Shandong,China in past few years,as exhibited in the increasing products,and well-known brands.This provides a solid foundation for safety of agricultural products,and promotes the developmentof aquality and environmental-friendly agriculture.the developmentof Green Food plays a pivotal role in improving countryside development in Shandong.We are entering a new era of our Chinese socialism,upon the development of our countryside and underlying the promotion of quality agriculture growth,whereas challenges are still exist for a sustainable progress of Green Food.Therefore,a better development of Green Food to meet the present situation should be our emphasis discussion in this study.Comprehensive analyzing of the current market,business,consumers,and government policy in Shandong,results showed that the following factors are still limited the development of Green Food,as follows:unscientific industrial structure,unbalanceddevelopment at regional scale,insufficient marketing dissemination,inefficient supervision and policy support.To overcome those shortcomings,we come up with the following suggestions:(1)Companies should optimize and adjust the industrial structure,enrich and balance the supply of products,improve the industrial structure,promote the development of industrial clusters,optimize the product structure,improve the quality of products,constantly meet diverse consumer needs,give play to regional advantages,and promote the coordinated development of all regions.(2)Companiesshould explore high quality and high price,promote the connection between production and marketing,give prominence to the leading role of key enterprises in agricultural industrialization,pay attention to strengthening brand benefits,and make the green food brand a success.(3)Companies could increase publicity and promote the improvement of brand,improve the publicity system,intensify publicity,promote the concept of green development,and set up industry example.(4)Government should strengthen leadership,increase support,and comprehensively promote the development of undertakings,optimize supporting policies,pool development forces,further increase financing and loan support,further increase support for scientific and technological innovation,and further increase support for human resources and employment.(5)Governmentalsoshould strengthen oversight,improve the environment for development,and consolidate the quality of development,strengthen the supervision guarantee,improve the supervision system,and pay attention to the post-certificate management.(6)Researchers should strengthen research theory on technical system,increase production technology training,build a system of technological theory innovation,enhance the support of science and technology,establish a long-term mechanism for technology promotion,and comprehensively popularize science and technology theories to strengthen the construction of the market system,so as to drive industrial development with consumer demand.This paper investigates the features of the Green Food in Shandong,andidentifies possible issues and provides an applicable approach for future development.This research supplies a theoretical underpinning for a sustainable development of Green Food in Shandong,and is in accordance with the countryside resurgence endeavors.