Study On The Tourism Industry Security In Zhangjiajie

With the development of society,tourism has become an important force to promote economic development. However, the fierce market competition, has caused a series of problems, such as blindness tourist resources development and project investment, serious destruction of ecological environment, low tourism quality, add to the tourism itself has the structural imbalances, susceptible to external factors, the tourism industry security problems to be solved. Therefore, analysis the factors of the development of the tourism industry, construction of evaluation system of tourism industry security, evaluation of the tourism industry in specific areas, it is the necessary choice to improve the tourism industry competition, improve efficiency and to realize sustainable development.The development of tourism in Zhangjiajie as a typical area of the Wuling mountain area tourism, we can through the evaluation of Zhangjiajie tourism industry security provides a reference model for other tourist attractions in Wuling mountain area, so that the Wuling mountain area regional tourism sustainable development. In this paper, based on the industrial safety, the tourism industry security vulnerability and the tourism industry security, analyzes the present situation of Zhangjiajie’s tourism industry security and vulnerability, and to conduct an empirical study on tourism related data of 2004-2013 in Zhangjiajie, as the tourism industry involved a large amount of influence factors, and there are more closely related to the index, using principal component analysis to analysis the tourism industry in Zhangjiajie, through the analysis of the results reveals the security level of Zhangjiajie tourism industry trend. From the results, Zhangjiajie tourism industry has been in a state of basic security, the safety degree is fluctuated upward trend, but the range is small, the effect is not obvious, and the degree of safety is "unsafe" near, far away from the "security". Zhangjiajie tourism industry still exist deficiencies in environmental protection, structural adjustment, product innovation, market entry and other aspects.To ensure the security and sustainable development of tourism industry, Zhangjiajie need to be taken to improve the environmental awareness, to maintain the ecological security of tourism; improve the financing difficulties, innovation of tourism products; to optimize the industrial structure, improve service management; expand the European and American markets, strengthen the inbound tourism safety; construct early warning system, ensure that the tourism industry security and other methods to improve the Zhangjiajie tourism industry safety.