Research On The Integrated Development Of Tourism And Financial Industry In Zhang Jiajie

As tourism financial models become each big enterprise competition new object of tourism,tourist financial development environment increasingly improved,as well as the Zhang Jiajie tourism financial ecosystem positive development,the author based on industrial convergence,technological innovation and industrial value chain theory,using literature analysis,field investigation,mathematical statistics and comprehensive analysis,try to Zhang Jiajie tourism industry and the development of finance integration,the mechanism,a systematic research on the characteristics of content,in order to enrich and expand the research in the field of tourism development and financial integration,financial new formats for Zhang Jiajie tourism development to provide guidance.Through literature review,this paper comprehensively understands the research achievements and deficiencies related to tourism and financial industry from the theoretical level.Through field research,this paper captures the evolution process of the integration of tourism and financial industry in Zhang Jiajie city from the perspective of practice,and explains the integration mechanism of tourism and financial industry in Zhang Jiajie city from the perspective of motivation.The study found that the changes in tourism market demand,market competition,scientific and technological development,industrial chain extension and industrial upgrading have jointly promoted the integrated development of tourism and financial industry in Zhang Jiajie.In order to scientifically evaluate the integration development degree of tourism and financial industry in Zhang Jiajie city and extract relevant factors affecting the integration evolution,this study adopts the expert scoring method to construct a systematic evaluation system for the integration development of tourism and financial industry in Zhang Jiajie city.The coupling coordination degree model was selected to measure the weight of the evaluation index of tourism and financial industry in Zhang Jiajie,and the coupling degree and the coupling coordination degree of the two industries were calculated by referring to Liao Chongbin's coupling coordination grade classification standard,so as to measure the integration degree of tourism and financial industry in Zhang Jiajie.The statistical results show that the comprehensive evaluation value of the integration of tourism and financial industry in Zhang Jiajie shows an increasing trend,which is manifested in the good coupling between the two industries and the large room for improvement in the collaborative contribution of tourism and financial industry in Zhang Jiajie.For this,this study based on the theory of industry chain,design the extension of integration,integration recombinant fusion and fusion of three patterns,try to put forward the financial threshold decreases gradually,relying on the cooperation between colleges cultivate talents,promote tourism financial supply side to reform and perfect the financial risk sharing mechanism of the big four,from the government policy,financial institutions and tourism enterprises three Angle put forward specific path,to promote the development of the Zhang Jiajie tourism and finance integration provides the mechanism guarantee,in order to promote the development of the Zhang Jiajie tourism and finance integration,and promote the Zhang Jiajie tourism sustainable development.