The Survey Of Drink And Food Culture Resoueces Use In Rural Tourism In Zhangjiajie

Developing rural tourism plays an important role in the construction of New Socialist Countryside in China. Based on academic progress and social development needs, take two districts and two counties in Zhang Jiajie, Hunan province, as the actual case, and use the method of investigation to obtain the basic information about the utilization status of rural food culture resources of the rural tourism in Zhang Jiajie, so as to protect the rural food culture in Zhang Jiajie, as well as for the development of rural tourism in Zhang Jiajie.The development of rural tourism in China has experienced the germination, development and mature stage. In the new period, The study of rural tourism should conjunct with the rural development, theoretical integration and sublimation, empirical study in order to promote the transformation of rural tourism. Rural culture is the focus of rural tourism research, especially to lead the better inheritance and protection of rural culture. Tourists’ needs for food in rural tourism have gone beyond the needs to survive, What they need is the deep taste of the culture of foods. So it is necessary to further explore the food culture resources in rural tourism.Forms of rural tourism in Zhang Jiajie are mainly self-employed farm and farm-oriented, diet products are cooking dishes as well as city’s,While the rural homemade dishes are not fully display and don’t have experience project. Resource consumption intentions of local residents of Zhang Jiajie’s eating culture long accustomed to give the food culture of Zhang Jiajie "hospitality culture",and they have different judgments about the cultural resources of economic development. Tourists to Zhang Jiajie’s eating culture intention of short-term expectations given the resource consumption of Zhang Jiajie eating culture "mysterious culture." Internet makes tourists have expectation about cultural resources in Zhang Jiajie, so the "mysterious culture" produced. Tourists consuming more food products in the drink and food resources of Zhang Jiajie, and they don’t have clear expectations about the food production, dietary effect and the food etiquette.But if there is supply in these areas, visitors willing to try.Study shows that cultural resources utilization in rural tourism in Zhang Jiajie is still in its early stages. In order to use Zhangjiajie’s diet culture resources scientifically,the self-employed farm and other forms of rural tourism should develop their local food, tourism activities about the rural cultural resources and experiences must be increased, township enterprises should develop and inherit the rural cultural resources scientifically.