Select And Evaluate The Service Transformation Path Of GD Company

After the industrial revolution in the last century, the traditional manufacturing industry began to flourish. With the accelerated process of industrialization, the manufacturing industry began to shift from the initial labor and resource intensive industry to capital and technology intensive industry. In the later stage of industrialization, manufacturing and production related services started to integrate, creating the phenomenon of manufacturing services and the rising proportion of services in the manufacturing industry. The development trend of China’s manufacturing is consistent with that of the typical industrialized countries. However, influenced by the factor of history, China’s manufacturing industry started late, lagging behind the developed countries. But at the beginning of the 21 st century, the manufacturing industry of China has also started to show service orientation.The company of GD is one of domestic LCD panel manufacturers. Based on the current situation of GD, this paper mainly discusses how to perform service transformation to seek new profit growth point and to realize sustainable development in the background of current LCD panel industry dilemmas. Firstly, on the basis of the existing theory, this paper analyzes the industry background and market environment and puts forward the necessity of service transformation of GD. Secondly, the paper proposes the specific paths and measures of service transformation from the aspects of technology and value chain. Finally, given the feasibility evaluation of the selected path, this paper demonstrates that the critical path of the service transformation of is the combination of technology and value chain service transformation path.There is no successful case of service transformation of LCD panel manufacturing in domestic. Based on mass data, this paper discusses the current situation and the future direction of the LCD panel manufacturing enterprises and proposes the specific service transformation paths and measures. In addition, through the analysis of the service transformation of GD, this paper suggests feasible path of service transformation, aiming at bringing revelation to the similar manufacturing enterprises about the service transformation.