Study On The Service Strategy Transformation Of YT Company In The Engineering Machinery Processing Industry

In recent years,the advent of the 4 industrial era,to promote the rise of the service economy in the world,the emergence of dynamic customer demand and customized trends,so as to promote the integration of manufacturing and service industry development trend.Therefore,manufacturing industry to the service and service strategic transformation to become industry sustainable development focuses on manufacturing,engineering machinery industry equipment manufacturing industry as an important component,reflecting the level of manufacturing industry,the service of development and service strategy transformation is China a "China to create a" link is very important,engineering machinery industry transformation and upgrading,is conducive to improving our country’s manufacturing industry as a whole comprehensive strength.The State Council may 2015 19 officially released the 2025 "of China’s manufacturing,which is mentioned in the" structure optimization "and" the development of advanced manufacturing industry ",requirements of China’s manufacturing industry to transform and upgrade traditional industries" and promote the traditional "production manufacturing" into modern "service type system made to accelerate collaborative manufacturing development of manufacturing and service achievements of the service type,therefore,the equipment manufacturing industry is a key component of mechanical processing industry,to service-oriented manufacturing upgrading and transformation,which requires enterprises to change the traditional production strategy for the development of services strategy.In this thesis,to medium and small-sized engineering machinery processing enterprises of YT company as a case study,from the perspective of industrial development,analysis the development status of YT company,carry out a comprehensive analysis of the YT company’s internal environment and external environment,and points out problems existing in YT company facing sustainable development.The author points out that along with the maturity of the manufacturing industry and consumer demand continues to escalate,the world economy is changed from the industry economy into service economy,so the manufacturing industry and service industry is becoming more and more integrated,manufacturing accounts for the ratio has dropped and the service sector accounted for the rising.Conform to this trend,YT company need corresponding to the positive development and product marketing services,change the traditional processing industry production strategic orientation and the development of service strategy,out of the combination of a and engineering machinery processing services,and they promote each other and develop innovative engineering and machining path.Therefore,the author points out that the YT company need to grasp the current manufacturing service industry trend fusion,based on market demand oriented exploration engineering machinery processing related services,to break through the current deficit of in successive years development dilemma,using service strategic transformation to obtain competitive advantage to win the market share.In research,the author introduces the SWOT analysis method,Porter’s five forces model of YT company facing environment and the existing problems and carry out combination of theory and practice of the comprehensive analysis,and the study of YT company’s service strategy transformation path,and the introduction of domestic and foreign famous production manufacturing enterprise restructuring cases for reference,so as to explore the YT company strategic transformation with the operation mode of operation.Today,our country of mechanical processing industry manufacturing enterprise service and service strategy transformation related research is very limited,in view of the research results are relatively few.The author hopes through the study of this topic for the current is facing restructuring and development dilemma of YT company has realistic enlightenment.The author hopes that through this thesis research,promote the development of other areas of the same enterprise manufacturing industry to the service,finally get the stable and rapid development.