Policy Research On Rural Tourism Development In Wenjiang District

Wenjiang District in Chengdu City area, 16 kilometers due west of the center is located in Chengdu, is the hinterland of the Chengdu Plain. Wenjiang District east of Qingyang District, South adjoin Shuangliu County, west Chong City, north of Pi, location. Region covers an area of 277.8 square kilometers, administer 4 6 town streets. Wenjiang rich tourism resources, has a long history, known as the "Golden Wenjiang" said. As the birthplace of Chinese music, one tourist farm, Wenjiang District, vigorously promote the development of rural tourism. Through 20 years of unremitting efforts, the rapid development of rural tourism, rural tourism has become a new way of urban and rural residents to lead a healthy life. Meanwhile, the country still Huamuzhixiang Wenjiang, 15 acres of arable land in the region of 13 million acres planted flower seedlings, planting one-third of the province, the city of 1/2. The region’s green coverage rate of more than 45%, the scenic spots of green coverage rate of 90%, which is the best regional environmental quality in Chengdu, creating an excellent natural environment for the development of rural tourism. As of August 2013 Wenjiang district and village farmhouse dining spots has reached 226, of which more than 72 scale farmhouse. In the rural countryside in which the construction of the capital Yufu Spa Hotel and Country Inn features upscale square Spring Garden, Green Park, Ming-fang home, Evergreen Bay, Cheng Park Heung-day people, West Park are highly local characteristics. At the same time, seize the favorable opportunity Wenjiang urban and rural pilot successfully create a national 4A level scenic spots project "Floraland Paradise" and the state 3A class tourist attractions "Lotus city" and Yufu pastoral model area, the international landscape garden, Shouan revival tourist town, a large number of rural tourism products, which greatly promoted the development of rural tourism industry to achieve a cluster development of ecological tourism agriculture projects, a strong impetus to employment and income of farmers.In recent years, Chengdu and Wenjiang district government has formulated a series of policies and measures to promote rural tourism development, such as "Chengdu farmhouse tourism service quality rating Rules", "Chengdu farmhouse tourism QOS scoring standards," "Wenjiang Twelfth Five-Year Tourism Development Plan(2011-2015) ", " on the implementation of " Global tourism " accelerate the construction of tourism economic zone of strong opinions ", " to further accelerate the development of leisure agriculture and rural tourism advice, " " Wenjiang creation of national leisure agriculture and rural tourism demonstration zone opinions " and so on. In this paper, the existing rural tourism development in Chengdu and Wenjiang policy has been studied mainly from the policy lead, diversity, driving force and forward-looking perspective on Wenjiang four rural tourism development policy research. Finally, in reviewing the basis Wenjiang rural tourism development process on the proposed Wenjiang rural tourism development policy impact assessment and improvement mechanisms.