JY Channel Marketing For The Aoc Monitor Project Management Resarch

Project management, marketing channel is to supervise and control the specific marketing programs. many enterprises use the concept of project management to manage the enterprise, they put a business activities, as a project to manage. So how quickly project management mode, with the enterprise operation mode relative to pick up, creating more value, has become the focus of today’s enterprise. Create a suitable for their own development needs of the management pattern is a hot topic in today’s industry to explore.Of TPV by JY distributors LCD project management research, found that JY company before in the use of project management, due to the progress, cost, and the impact of the Internet is very big, channels lead to JY company operating a lot of problems. By using the concept of project management, and puts forward relevant solutions, mainly use project management tools and methods to solve problems in channel management.The first chapter of this article research background and the framework. The second chapter focused on project management and the theory of market channels. Chapter three JY company LCD market present situation and problems of marketing channel, the company background, liquid crystal display market and introduces the present situation and problems of the marketing channel. Chapter forth JY company marketing channel environment analysis, from the external and internal environment analysis, found the company marketing channel problems(cost and schedule control is difficult, Internet sales impact). Chapter fivth JY company marketing channel solution, from the start, planning, implementation and control of the proposed to solve the three issues. The sixth chapter LCD project market channels of safeguard measures.