| Bonded warehousing logistics is a modern logistics which has a wide range, huge market in china, but it still belongs to a kind of more traditional logistics industry. With the rapid development and change of economic situation in the industry, the logistics industry categories and varieties of business and is not in continuous subdivision, bonded warehousing logistics enterprises are experiencing a variety of opportunities and challenges. As a key logistics enterprises in the bonded port area of Qingdao, ADG company in recent years are also in the market change and its own business challenges, ushered in a turning point of the development of important. In order to make the ADG company can in this war without smoke of gunpowder to survive, and can better development, not just to take some measures, but to study from the angle of strategy carefully, to find out a development strategy.In this paper, starting from the actual situation of ADG company, the data were collected through various means of investigation, analysis of difficulties and the problems of existing strategies, using the SWOT analysis, five forces model to study the method of each point of its internal and external environment to carry on the more comprehensive analysis and research, finally proposed the development strategy suitable for the company needs and landing measures.This thesis is divided into eight parts. The first part is the introduction, the main content is to introduce the research background and significance, research status, research contents and research innovation. The second part is the related theoretical basis, mainly introduces the definition of enterprise strategy, elements, process and analysis of several main methods. The third part is the analysis of the strategic situation and problem of ADG company and put forward the problems and reasons of the. The fourth part is the analysis of five forces model method through five layers of the ADG company’s opportunities and challenges, and then determine the company’s future strategic direction. The fifth part is the SWOT analysis of ADG company and find out to have a significant impact on the strategic advantages and disadvantages. The sixth part is according to above analysis are presented for the future development of ADG enterprise strategy and strategic measures. The seventh part is the guarantee measures to ensure the realization of the strategy of organization structure, human resources etc.. The eighth chapter is the conclusion.The aim of this paper is to research into the significance of strategic guidance for future development of ADG company is good, can make the company’s performance more promotion, management more scientific, more long-term development. Let ADG company based on the continue to maintain the existing advantages, and become the real modern third party with high quality and efficient integrated logistics service quality comprehensive international logistics service providers. It will create the best benefit for the enterprise and promote the development of the society.In the process of writing this article, through the examples of ADG found some traditional warehousing and logistics industry development strategy should also be continued optimization and upgrading, not only to do meticulous management of the traditional business and strengthen the cost advantage, but also according to their own advantage with national policy guidance and the market development trend to expand new business types and patterns, the traditional warehousing and logistics industry upgrade. This is not only to bring vitality to micro enterprises individual survival and development, but also to the country the traditional warehousing and logistics industry development is a kind of new way of thinking, prompted the industry to be more orderly and efficient development, for the realization of "Chinese dream", national, planning strategy deployment to contribute. |
