Research On The Development Strategy Of Tianjin Port HF Bonded Logistics Company

In the process of integrated development of the world economy,international trade transactions are becoming more and more frequent.With the continuous development of the social system,great changes have taken place in domestic free trade.As a result,various forms including the free trade pilot zone.the comprehensive bonded zone and the bonded port zone have emerged.China's bonded logistics enterprises have begun to develop by leaps and bounds.development of.However,after rapid development,many similar enterprises lack core business competitiveness due to imperfect business models,and price competition among them has led to the bankruptcy of some enterprises.This situation will adversely affect the development of China's bonded logistics industry.In addition,the influx of large foreign bonded logistics companies not only plays an important role in demonstrating the management of related industries in China,but also poses a certain threat to the market environment of related industries in China.Therefore,formulating the correct development strategy has become the only way for bonded logistics enterprises to develop.The thesis consists of six chapters.First,it briefly introduces the extant research,the characteristics of bonded logistics and the main strategic management theory.Second.it analyzes the development status and existing problems of HF Bonded Logistics Company of Tianjin Port.Moreover,it uses five forces model and SWOT analysis to analyze the competitors and strategic environment.Third,define the company's strategic positioning from three aspects:region,influence,and function,and then determine company's overall strategic goals and staged strategic goals.Fourth,on this basis,through analysis and comparison of the characteristics and applicable conditions of major enterprise strategies,this thesis proposes that the company should implement a combination strategy consisting of diversification strategy,cost leadership strategy and alliance strategy.Furthermore,the firm should take marketing,business development and alliance,cost reduction and efficiency enhancement as the strategic focus;Finally,a series of strategic guarantee measures such as attracting capital investment,upgrading the warehouse level and enhancing the comprehensive strength were proposed.