The Research Of Reduction Strategy Based On The Condition Of Related Carbon Trading Price And Carbon Trading Volume

In recent years, the warming of the planet becomes serious and this problem is concerned by international community and environmental protection organization. Because of the increasing of voice for reduction, the international carbon emission reduction mechanism has been formed and the low carbon economy has been driven. The carbon emission reduction mechanism could be improved and the global reduction will become the norm with the reduction strategy of main countries. So it is the trend that enterprises take part in the reduction and bear the responsibility. But the development of carbon trade and the preference for low-carbon products provide a chance and create a new market for enterprises. Especially, the low-emission enterprises can obtain a benefit in carbon trade. So it is necessary to research the reduction strategy of enterprises.Under the global pressure of to reducing reduce global carbon emissions, enterprises will face encounter impacts of both the effect of product market and the carbon trading market. However, the carbon- trading price was regarded as an exogenous variable and the researches about reduction strategy don’t involve the relation of carbon trading price and carbon trading volume,so it can’t mirror the marginal cost of pollution and the marginal income of environmental protection. Therefore, based on other studies, this paper builds revenue model to research the reduction strategy of company under the condition that the carbon trading price and carbon trading volume are related. The researcher of this paper involves three steps to insure the researcher is strict.First, this paper analyzes the relation of carbon trading price and carbon trading volume and builds a basic model to represent the relation.Second, without the low-carbon preference, this paper researches the reduction strategy in the condition that the carbon trading price and carbon trading volume are related by building the revenue model compared with the fixed price of carbon trading. The results show that the optimal reduction in the condition that the carbon trading price and carbon trading volume are related trends to mandatory reduction while the correlation coefficient increases gradually, but not in the condition of fixed carbon trading price.Third, this paper gets a new point by analyzing the low-carbon preference. With the new point of low-carbon preference, this paper discusses the decision process under the condition that the carbon trading price and carbon trading volume are related. After that, this paper researches the reduction strategy by building the revenue model, considering both relation of the carbon trading price and carbon trading volume and new point of low-carbon preference. The results show that enterprises are not only thinking about the optimal reduction, but also need to consider the optimal portfolio between the carbon emission for sale and the carbon emission for attracting consumer.