The Research On Cultural Consumption Of Rural Residents In Fujian Province

The economic in our country has greatly developed since the reform and opening-up policy, and it has brought the improvement of household’s income. The situation in which material life has been greatly satisfied, cultural consumption has gradually came into the spotlight. The outbreak of the financial crisis in 2008 has provided a opportunity for China to transform the economic development mode. In this context, the development of cultural industries is increasingly becoming the focus of attention, and encouraging and guiding people’s cultural consumption has become an important breakthrough in expanding domestic demand.The subject of This paper is cultural consumption. Under the guidance of related consumer theory, this paper focuses on current issues of cultural consumption of rural residents in Fujian Province. Firstly, define the relevant concepts, and related classical theory of consumption function is reviewed and summarized. Secondly, through systematic description of history and current situation of cultural consumption of rural residents in Fujian Province, the article finds the current problems of cultural consumption. Then explore the factors through theoretical interpretation and empirical analysis which influence cultural consumption of rural residents from four aspects:supply, demand, prices and policy. Finally, based on the analysis of the results above, this paper proposes suggestions to promote the cultural consumption of rural residents in Fujian Province.