A Study On The Consumption Model Of Ecological Culture To Hengshui Residents

No matter from the real life or the sustainable development, ecological and culturalconsumption is the indispensable important part of ecological civilization, and the idealmodel of ecological and cultural consumption can guide residents to choose ecologicalconsumption pattern effectively and standard residents’ consumption alienation behavior.The research on residents’ ecological and cultural consumption is an important content ofpeople’s livelihood under the background of ecological civilization, and has the importanttheoretical and practical significance.This paper follows the structure of from policy to grassroots and from theory topractice, expounds the related research status at home and abroad and theoretical basis andrelated concepts of ecological and cultural consumption comprehensively. On the basis ofthe consumption of Hengshui residents, this paper relies on regional developmentcharacteristics of Hengshui, combines with local economic and social development leveland interviews research the daily consumption of Hengshui residents through questionnaireso as to know residents individual basic information, consumption activities, relatedknowledge cognition degree and the situation of participating in ecological and culturalconsumption. This paper refers to the relevant statistical information of related areas athome and abroad and carries out comparative analysis. Then it uses SPSS statisticalsoftware to conduct empirical research on the survey data, systematically studies variousconstraints which affect residents’ ecological and cultural consumption, explores the idealmodel of residents’ ecological and cultural consumption, and pus forward countermeasuresand suggestions to build the ideal model of residents’ ecological and cultural consumptionfor residents, enterprises and government. This research takes popularizing Hengshuiresidents’ ecological and cultural consumption as an opportunity, advocates residents to setup the concept of ecological and cultural consumption, promotes the whole society tocorrectly understand ecological and cultural consumption in order to provide theoretical andcase reference for the industry and other regions pushing the ideal model of ecological andcultural consumption.The innovation points of paper lie in taking ecological and cultural consumption as theresearch theme, adds cultural element on the basis of the ecological consumption research, emphasizes changing the concept of residents’ consumption from the perspective ofideology, intends to demonstrate residents’ consumption behaviors from the theory andpractice. On the theory, it raises the connotations and the basic components to buildecological and cultural consumption model, and points out the path selection of buildingthe consumption model of ecological culture on account of the defects of traditionalconsumption model. In the empirical aspect, it uses the method of combining qualitativeanalysis and quantitative analysis, reaches the factors of influencing residents’ ecologicaland cultural consumption through One-Way ANOVA, and then testes the positive andnegative influencing factors by correlation analysis. It makes the research results moredirectional. This study researches the ideal model of residents’ ecological and culturalconsumption with case at the first attempt to probe the different consumption habits andpreferences to residents of different demographic characteristics. The status analysis, deeplydiscuss of influencing factors and specific countermeasures and suggestions have realisticreference values.