Study On Operation Strategy Of Commercial Real Estate

China’s economic and real estate market has been showing a downward trend in recently. Retail industry has been impacted by online retailers. Commercial real estate supply caused serious homogeneity. In the face of the plight, the developers need to study the core competitiveness and adjust operation strategies. It is important to promote the healthy development of commercial real estate industry.Through the analysis of the value chain, the Core competitive elements, the mature commercial real estate enterprise’s development at home and abroad,this paper studies the operation strategies of commercial real estate. The following major research component:1. On the basis of the potter’s value chain theory,it analysis the commercial real estate value chain and the core factors of competition. It is important to balance the interests of the subject of the parties and to built the core competitiveness:investment planning ability, capital operation ability,retail operation skills.2. It is rationality of the analysis framework through the case analysis.Capitaland ’s success comes from the capital operation ability and retail operation skills. The core competence of Wanda commercial property is: the order model, cash flow rolling assets and financial, O2 O platform.Benchmarking is validated by the successful enterprises which build the effectiveness of the core competitiveness in the commercial real estate value chain management3. Establish and cultivate the core competitiveness in the whole value chain of commercial real estate operation. This chapter puts forward the refinement of the whole control strategy: the whole process control strategy, refine investment strategy, resource integration and operation strategy.4. Build the core competitiveness in the key of the Commercial real estate operation value chain.With the integration of the experiential consumption and e-commerce into the management of commercial real estate operation,it Puts forward the strategy of innovation business mode:diversify the experiential business strategy, electricity and big data management strategy.On the basis of the combination with the practical situation of the current commercial real estate industry, it is put forward that commercial real estate developers should develop the refinement of the whole control strategy and the innovation business mode strategies to build core competitiveness, to win the market competition.