Research On Development Strategy Of Xinyijia Furniture Company

Since its inception, Xinyijia Furniture Ltd. has been facing with the opportunities and challenges of all aspects, the company urgently needs to establish a scientific and sustainable strategy to consolidate and expand its market share. This article makes an in-depth analysis of the Xinyijia Furniture Ltd. by applying the systematic theory of Strategic Management.It describes and analyzes the company’s internal strength and weakness, and the external opportunities and threats by applying the internal and external environmental analysis; it combines a variety of opportunities and challenges faced by the company, adopts multiple analytical tools like PEST, Porter’s Five Forces, SWOT, SPACE matrix analysis, etc, and works out a strategic model that is in line with the company’s current situation- the Competitive Strategy Model. In order to ensure the company’s development strategy can be implemented in a better way, this article carries out a countermeasures strategy in the last part, establishes analysis and research based on standpoints in terms of organizational construction, human resources optimization, and brand building respectively, provides a benign environment to support the implementation of the corporate strategy.The thorough and systematic analysis to the development strategy of Xinyijia Furniture Ltd. can help the company clarify its development strategy, as well as better play management efficiency, and improve its overall performance level, sets up a theoretical guiding role for the company’s future survival and development direction.