The Research Of Philips Lighting’s EMC Sales Business Model

In recent years due to the rapid development of consumer lighting products of the domestic real estate market, lighting industry has made rapid development in 2003-2010. The development speed of the lighting industry each year are more than China GDP growth rate. But from the beginning of 2010, the lighting industry at a crossroads:the speed of the overall development of the industry obviously slowed down, product upgrading transformation speed, lighting enterprises to accelerate.But at the same time, the lighting industry is also facing the opportunies. And the world needs more high brightness lighting. The process of urbanization is far from complete Chinese stage, in the international lighting industry is still in the process of modernization, will be a huge market. While the current hot all over the world, the world needs energy-saving lighting.In the nearly ten years of national initiatives, Protect environment save energy, pay attention to the sustainable development of economy is the keynote of the unstoppable trend.This one lighting industry occupies about 10% of the overall energy consumption, in the future will be energy-efficient pioneer form re appear on the market. Finally, due to the great development of LED digital lighting, intelligent control system and integrated service concept has become the main goal of the assault fortified positions change the lighting industry enterprises.Philips lighting also in 2010 began facing slowing sales growth, the transformation and upgrading of products and the challenge to accelerate the increasingly fierce competition. Under this background, this article is on the Philips lighting on regarding positioning and strategic adjustment of the analysis of lighting industry, market and competitors. At present LED and green lighting as an opportunity, to company service transformation based. In the external customers and internal process reengineering changes always updated, introduced by EMC (contract energy management) marketing mode transformation of enterprises themselves to win back market. The big trend of green energy-saving makes such a marketing mode will no doubt widely welcomed by customers, and the rapid development of LED and the traditional lighting energy saving advantages, such kind of mode has a technical foundation, but also through the enormous change Philips lighting itself, from a company engaged in the channel management company began the transition to direct the overall connection terminal customer solutions company, to make such a business model to truly begin execution and widely acclaimed.Finally through the analysis of Philips lighting has been implemented or will implement the actual cases and contract energy management, find the advantages and disadvantages of the business model. Through the improvement for the entire model makes it a Philips lighting excellent business model, to consolidate its leading position in the traditional lighting industry as well as in the LED era really become one step ahead of the enterprises on the market. At the same time and hope can bring other lighting enterprises and even non Lighting Companies in the industry some inspiration.