The Research On Developing Strategy Ofzhongyuna Oil Filed Company

With the development of economy, domestic and international oil and gas industry make a spurt of progress, Zhongyuan Oilfield is also expanding in oil-gas field exploration and development. Zhongyuan Oilfield Company has been at the late stage of oilfield development, the difficulty increases, production decreases, and due to the restriction of energy consumption and the scale benefit, it lacks development potential and competitiveness, so it can only choose proper development strategy to achieve sustainable development. The scientificity and rationality of the development strategy is crucial to the survival and development of Zhongyuan Oilfield Company. In order to gain advantage in market competition, an important problem is that the implementation of the development strategy of the company.This paper is based on the Zhongyuan Oilfield Company as the object of study. Through the investigation, study and the current actual situation of Zhongyuan Oilfield, it analyses competition environment and in-house condition by SWOT method. And the paper analyses the positioning and development goals for the development strategy, and finally puts forward development strategy implementation, the specific steps, and the expatiation on each kind of strategy measure.The paper bases on the theory with practice and the operability of the strategic measures, and tries to make the Zhongyuan oil field to enhance the core competitiveness of enterprises in market competition.