The Case Research On The Garden Real Estate Development Profect Entire Process Management Of A.T. Company

In recent years, with national a series of finance, land, the implementation of the macroeconomic regulation and control policy such as tax, and affected by the global economic downward pressure, Real estate development enterprises of high-yield situation that "the land is to make money" in the long run has been broken, the real estate industry will certainly to move towards the rational development path, The current macro environment also for real estate development enterprise project management method and the level of higher requirements are put forward. This paper uses the method of case study by himself fully participate in the management of the A.T. the garden real estate development project as the research object, based on the theory of project management, through analysis the case, find the problems existing in the whole process management, on the basis of summarizing the experience, this paper analyzes the reasons of the problem put forward countermeasures and Suggestions to solve the problem, to discuss the whole process of real estate development project management methods, and extracted case enlightenment, summed up the whole process of real estate development project management contains general rules.The first, mainly elaborated the paper selected topic background and significance, research content and method, this paper introduces the basic knowledge of real estate development and project management theory, based on the theory of the life cycle of the whole process of management theory are discussed in this paper.Secondly on the basis of the case is introduced, based on the deep analysis on the project, puts forward the contradictions and problems that exist in the key link, analyzes the causes of the problem, and put forward the specific project manager responsibility system, establishing the real estate development project risk management, cost control design stage, implement total quality management, schedule management whole process and the corresponding solution countermeasure and the suggestion, points out the concrete measures and methods for improvement.Finally, the case, to summarize the whole process of management of real estate development project and refined, it is concluded that the general law of the whole process of management. Believe that through this case study, helps the AT company as well as the entire real estate industry to raise the level of the whole process of management, to sell products that meet the market demand, to achieve the strategic goals of the enterprise and company value maximization.