The Study Of Competency For Direct Sellers In The Health Care Products Industry

With the improvement of people’s living standard, their health care consciousness and consumption concept grow day by day. Such as people hope to get a certain degree of economic benefits at the same time when they consume to obtain goods or services. It provides important premise for marketing trends of direct selling in the health care products industry. Sales is the survival and competition core for the health care category of direct selling enterprises. As the main body of sales, direct sellers are charged with the responsibility of selling products and services to customers, the pros and cons of their ability plays a particularly important role to the economic benefits and long-term development of the enterprise.Based on summarizing the research results of competency of existing direct sellers, this study will form the theoretical basis of this paper. Secondly, according to the research purpose, we will prepare the interview questionnaire, collect competence characteristics of direct sellers in health care products industry by using the behavioral event interview method. Then according to the collection of competency characters, we will prepare the competency questionnaire. Through the questionnaire survey and summarize, analysis and processing the results of the questionnaire data, we will put forward three dimensions and 20 items for the competency model, establish competence index system for direct sellers in health care products industry. Next, by the expert scoring method and analytic hierarchy process, we will determine the weights of competency indicators, set up the competency model of direct sellers. Afterwards, we will apply the competency model is to the following four aspects: selection, training, assessment and career of direct sellers, describe the effectiveness of competency model for direct sellers in health care products industry; Finally, we will conclude this research, point out that the conclusion of this paper and the deficiency of the research, discuss the regarding problems.Through the research of competency for direct sellers in the health care products industry, this paper will deepen the competency theory in the field of direct selling, provide a theoretical basis for direct selling enterprises to realize a good human resource management. The building of this model, provides a method for the competency evaluation of direct sellers in health care products industry, furnishes the basis for direct selling enterprises to select talents, improve competence, performance assessment and career planning, also has a significant and far-reaching theoretical and practical significance to promote the growth of enterprise employees and the enterprise itself.