The Case Study On Working Capital Management Of OPM Strategy In Suning Commerce

In the process of enterprise operation and development at home and abroad, working capital plays a role of the available capital flow and transport, it is the guarantee of enterprise’s operation and development. Enterprise working capital turnover frequency and efficiency play an important role for enterprise whether can get sufficient and available funds, and maintain normal operating activities. But, in the process of Chinese enterprises development, limited by the endogenous financing, often exist a shortage of working capital, financing difficulties and low turnover of working capital, all these problems restrict the growth and sustainable development of enterprises.In order to ensure enterprise has a hallmark of cash-rich and accelerate the turnover of current assets, many enterprises apply the OPM strategy to working capital management. With the successful use of enterprise working capital OPM strategy, maintaining and improving their own sales channels value, also expanding their business scale gradually. Enterprises enhance their bargaining power with upstream suppliers, delay of accounts payable payment period, free of charge to take up to cope with suppliers. On this basis, enterprises can continue to expanding their scale of operation, further development and promoting the value of its own sales channels, obtain more sufficient cash flow to meet the capital needs of doing business. Rapid development brings strong driving force for the enterprise. A large number of current liabilities financing, enterprises could get the efficient use of working capital and ensure the normal operation of enterprises and development space.This paper takes of the case study, which Su Ning commerce use OPM strategy to manage its working capital, analyzes it how to use OPM strategy to manage its working capital and satisfy the business enterprise with a high demand for funds in the process of scale expansion. It brings the rapid growth of the profit for the enterprise and the good development. Working capital turnover and contrastive analysis of the main financial ability as the research method to evaluate the OPM strategy of the enterprise working capital management and give some advices.Through researching and evaluating the use of OPM strategy to manage the working capital found that: Although OPM strategy can help enterprises solve the financing difficulties, shortage of working capital and other issues, making the enterprise keep the advantage position in the industry competition. But, the enterprise also should combine their own characteristics choose OPM strategy, also should be use of OPM strategy to efficient management of the enterprise working capital more reasonable and moderately, contribute to keep good management and sustainable development.