Research On The Development Of Community Commerce In Hangzhou Under The New Normal Background

Community commerce originated from American in 1950 s of last century. After nearly sixty years of development, it has already formed a set of relatively complete theory system and mode of development. In recent years, with the rapid growth of economy and the process of Chinese urbanization in an orderly way, there is an explosive development in commercial real estate. On the one hand, there is a serious excess capacity of shopping center, on the other hand, many residents ’daily life needs cannot be met. As for the dislocation of supply and demand, the community commerce has begun to get more and more attention from the government and the Estate agent.The traditional community commerce mostly existed in the old city or downtown. Due to the commercial agglomeration and complementary effect, traditional development model become deeply ingrained in community commerce, which makes transformation and upgrading of community commerce difficult. However, as for the cities’ function expanding, it has begun to appear a large number of "deputy center" or "satellite city”. In these new residential areas, the community commerce not only plays the role of life support, but also bear the function of residents’ culture, leisure, entertainment, social networking. Therefore, how to develop the community commerce becomes an urgent problem to be solved in the emerging residential areas.Based on the theory of the community commerce, the essay pointed out the direction of community commerce development in the future through the analysis of the status and development trend of community commerce in China. After researching the development model of domestic and foreign outstanding community commerce, the essay summarizes the advanced concept and experience of the development of community commerce. The essay makes a conclusion that the development mode of Singapore neighborhood center is most suitable for Chinese community commerce. Finally, based on the practice research of community commercial and combined with the empirical study of community commerce of Hangzhou Van Ke Lian Zhu Culture Village, the essay puts forward the suggestions and countermeasures of developing the community commercial in the new residential areas, which taking the government, estate agent and operator as the angle of view.