Selection And Determination Of Construction Project Planning And Design Bidding Scheme

It’s a common method to tender and bid project during the project planning period.The most important thing to the tenderer is how to understand the tenderee well, that means how to win the bidding through well understanding the expectation of tenderee and making strategy, program of the bidding correspondingly.As a behavioral science research theory, the prospect theory is a decision-making model which is a comes from expected utility theory and based on verification of psychological research.From tenderer’a point of view, it’s the point to choose the optimal bidding project by using the principle and model of the prospect value theory, based on the tenderee’s expectation analysis and real cases.With the help of the prospect theory, the economical and technical norms,the investment of backup program can be analyzed, then confirm the evaluation parameters and count prospect value function,prospect weighting function and comprehensive prospect value.In the article we research prospect theory application in some cases, how the tenderer increase successful rate in the bid by using the prospect theory to research and make choice from several tenderer bidding programs at the beginning of plan for real estate projects.