Research On Profit Model Of Internet Enterprise Based On Value Chain Theory

In recent 20 years,the development of computer and network technology is so rapid and internet has played a more and more vital part in people’s daily life. Up to the end of December 2014,there are 649 million Internet users in China,about 31,71 million people are new users,the penetration of the internet is 47.9%. At the background of the ages, there have been new enterprises to enter the Internet industry, they are trying their best to provide innovative services for consumers in order to obtain continuous profit. Successful survival and development depends on that whether or not to find suitable profit model for their corporates. However,there are so many kinds of Internet enterprises,Some of them utilize the Internet into the traditional value chain of a link which can produce added value。Some is to subvert the traditional value chain and form its own unique value added model. In short,different types of Internet companies have different value chain increment model.This paper begins with introduction and a brief analysis of the theory of value chain and profit model theory. At the same time, analysis the concept and study the influence factors of the profit model of profit model, and then put forward the concept of profit model under the theory of value chain of enterprises. This paper puts forward the evaluation mode of profit from financial perspective, design profit model evaluation of Internet enterprise index, was introduced to comb the operating ability, profitability, development capacity index, as a mode of profit evaluation of enterprise standards. According to the classification of Internet enterprise to analyze the value chain of Internet enterprise value chain and what unique place to build the Internet enterprise. Finally, in order to Tencent QQ is analyzed as an example, the analysis of the characteristics of Tencent Inc value chain, thus obtains the effect of the change of value chain profit model, and explore the prospect of profit pattern, provide a reference for other Internet enterprise to experience exchange.