A Study On Differentiation Strategy For Interior Design Industry

In recent years with the rapid development of income, customers pay much more attention to the consume environment when they are in KTV or clubs. Since the early 1980 s the design industry as a promising industry was developing rapidly, more and more design companies have sprung up. With the rapid development of the interior design industry, more and more design companies want to implement the differentiation strategy in purpose of build up the core competitiveness. Because of the period of the development of the interior industry is too short, and the experience which could be learned is less, most of companies really don’t know how to implement the strategy. Then there are a lot of problems in the strategy management.In this paper, through case of the research strategy management of TTD, we raise the core development strategy of TTD. It will choose the strategy which could improve the core competitive after analyzing the Internal and external environment of and business model. This paper will focus on the basic theory of business management. Through a variety of research method, comparative analysis, theoretical research, this paper will research on how to solve the problems of TTDThis paper uses Potter’s five forces model to analysis the external environment of TTD, and at the same time puts to use the VRIO model to analysis the internal environment. And also this paper uses the SWOT model to analysis the strength, weakness, opportunity and threat of TTD in purpose of making sure the core competition, strategic objectives and problems. Then according to the analysis this paper will descript that how TTD implement the differentiation strategy.At the end of this paper, combining the actual situation of TTD, we discuss some problems relate to how to operate, management and corporate governance. These will provide a clear authority structure and direction.