The Research Of The Path And Policy Choice Of The Agricultural Production And Marketing Docking In Chongqing

At this stage of agricultural products market exist agricultural production main body "hard sell" and the market consumption subject "buy expensive" problems in influence the stable development of market economy at the same time, also damage the economic benefits of.fresh agricultural products production main body, circulation main body and consumption main body. High benefit of agricultural products production and marketing docking is an effective way to realize the agricultural products market stability and promote the production and marketing docking each subject increasing the income. The government in the process of agricultural production and marketing docking effective guidance, management, and promote the heap of agricultural market economy is the government of macroeconomic regulation and control. Promote the development of agricultural production and marketing docking high benefit, it is necessary to fully give play to the role of market regulation role outside of government management, by perfecting the government macro management and public policy, further standardize the production, distribution and sale of agricultural products, realize the agricultural market economic stability and the people to live and work in peace and contentment. Therefore, the research of Chongqing agricultural products production and marketing docking problem and countermeasure has important theoretical significance and practical significance.The paper is divided into six parts. The first part is introduction, mainly introduces the research background, research significance, research purpose, research contents and framework, research ideas and methods, domestic and foreign research review, shortage of the research, show the overall framework and logical structure of this paper. The second part is theoretical review and reference experience, on the basis of defining the related concepts such as agricultural products, production and marketing docking, wholesale market, agriculture-supermarket jointing, introduce theoretical basis of paper research, analyze the main developed countries in the world to promote agricultural production and marketing docking government management and policy choice. The third part is from the perspective of history, review all previous reforms of agricultural economic system in China, analyze the main government management and the development of public policy, and analyze the development of our country agricultural product production and marketing docking way. The fourthpart is the analysis of the current situation of the development of agricultural products production and marketing docking in Chongqing, analysis of the current Chongqing agricultural products production, circulation and marketing chain development present situation, analysis to the wholesale market as the core and the supermarket as the core of the two main types of agricultural products production and marketing docking way, analysis of empirical research samples, analyze the implementation of the government management and policy choice, for the follow-up study to lay a theoretical foundation. The fifth part is based on the analysis of previous section research content,analysis of Chongqing agricultural products production and marketing docking process exist the overall problems such as production chain, circulation chain, sales links,production and marketing docking. The sixth part is summarizes the research content,and from the perspective of perfecting the agricultural products production and marketing docking way, puts forward relevant policy suggestions.The research show that Chongqing agricultural products production and marketing locking exist problems such as production main body low degree of organization, information, circulation principal means and high cost of circulation,sales market fragmentation, lack integrity system of production and marketing docking mechanism as well as the production and marketing docking contract implementation mechanism is not perfect. The author thinks that diversified production and marketing docking mode, different mode of production and marketing docking has different economic efficiency. Therefore, at this stage, need to further strengthen the government management role in the development of agricultural production and marketing docking process, and further optimize the agricultural production and marketing docking policy choice.Based on the above research, this paper puts forward strengthening agricultural product production and marketing docking organized, information degree and encourage the development of diversified production and marketing docking mode, the development of large-scale wholesale markets for agricultural products and all-round farmers and mode of production and marketing docking policy recommendations.