Research On Competitiveness Of Thailand Coffee Export

Thailand is located in South East Asia, climate and environment are very suitable for growing coffee beans. Coffee also is an important export product of Thailand because we can gains hundreds millions baht from coffee currency very year. The main export markets of Thailand coffee are European and American. Compared with other countries in South East Asia, Thailand coffee export competitiveness is still in a relatively inferior position, moreover, at present the research is not penetrate deeply into the coffee export in Thailand. According to the environment of the Thailand coffee exports at the present stage, we can analysis the influence factors of Thailand’s coffee exports and all of main problems that Thailand’s coffee is facing with. In line with the factors and problems which influence Thailand’s coffee exports, we will puts forward and improve the countermeasures of Thailand’s coffee exports competitiveness and urgently to solve all problems about Thailand coffee exports.Thailand coffee export is very important to develop Thai economic, not only be an important exchange product of Thailand, but also be an important channel for increasing employment. Although Thailand’s coffee planting began early, long cultivation time and have a greatly demand, but the scope of Thailand coffee export and competitiveness needs to be improved. From the situation of export Thailand coffee, Thailand coffee export competitiveness can be an object study. Using revealed comparative advantage index analysis method to analyze the Thailand coffee industry, the coffee market and the Thai coffee export features foundation. Competition Thailand coffee industry with neighbors are Vietnam, Indonesia and India’s coffee industry can obtain Thailand coffee export currently facing with main problems, link with Thailand situation can put forward the specific countermeasures to solve the problem. These countermeasures include: the government leading role, to improve Thailand coffee companies and production beside increase processing technology, adjust the coffee industrial structure, establish the concept of scientific development and strengthen the consciousness of brand name strategy etc.