| This paper studies the Shanghai ZIQUAN Software Technologies Company Limited(referred to ZIQUAN,ZIQUAN company) was founded in June 16, 2009, is a high-tech enterprises, a company registered in Shanghai City, Pudong New Area Zhangjiang Hi-tech Park, Double software enterprise,Registered capital of RMB20,000,000 yuan, ZIQUAN company core industry independent research and development of business application software products based on the whole, is committed to become the enterprise information Chinese leading solutions provider, focusing on intelligent logistics, the field of mobile Internet logistics information, focus on the shipping logistics, three party logistics, fourth party logistics, call center and e-commerce industry and related enterprise informatization construction. On the one hand, it is in the best period of historical development, countries withstrong support for the national information industry, on the other hand ZIQUAN company brand, industry influence remains to be further improved. At the same time, along with the ZIQUAN the company continue to grow and develop, team building, product innovation, quality management, process system overallmanagement level to improve, especially in order to better protect the ZIQUAN second five year plan(2015-2019) startup and implementation. Therefore, research on the development strategy of Shanghai ZIQUAN Software Technologies Co.,Ltd has an important guiding significance and practical value.In the face of macro complicated market environment at home and abroad and the national information industry, especially the severe situation of software industry in which the industry conditions, in order to strengthen Shanghai ZIQUAN Software Technologies Co.,Ltd sustainable stable development ability and the competitiveness of the industry, according to the ZIQUAN since facing management of the actual situationand the external environment opportunities and threats, through the combination of theory and practice way, to the enterprise development strategy was systematically studied, as ZIQUAN second five year plan effectiveand stable implementation developed a workable, adapt to the business development strategy management needs of sub company. This paper first describes the core industry focused development situation and company Shanghai ZIQUAN software technologies Co.,Ltd, using the enterprise strategic management theory in the internal and external environment analysis theory and method, analysis of macro environment,each ZIQUAN industry development strategy of the industry environment and internal environment, at the same time, through the SW0 T model on ZIQUAN of the second five year plan and the management of the internal strengths and weaknesses, external opportunities and threats analysis, established the guiding ideology, strategic development goals, and the ZIQUAN company development core industries of thestrategic matching and selection.Through the analysis of management development subsidiary ZIQUAN faces within the external environment condition, comprehensive, system, proposed the Shanghai ZIQUAN Software Technologies Co. Ltd.the second five year plan and implement: the business unit model(Business Department predecessor), focused logistics information(more attention to the whole business chain provide the shipping logistics information technology solution!) Regional business development,(with Shanghai as the leading, the Yangtze River, to ensure the smooth implementation of the development strategy, a reasonable strategy implementation scheme, security countermeasures and suggestions. ZIQUAN company through the implementation of the second five year plan of development strategy will focus: depth of logistics information; improve the company’s revenue capacity, sales revenue reached or exceeded RMB200,000,000 yuan; do love the staff, by customer trust, social support of the enterprise; to do industry responsible public corporation. Constantly improve the corporate governance. |
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