A Study On Development Model Of Securities Business Based On Internet Finance

In recent years, with the rapid development of Internet banking, the traditional financial industry has also caused a great impact, profound changes in the pattern of traditional financial industry and service mode, the securities industry as an example, the development of Internet banking has greatly promoted the reform of the traditional securities industry. In this context, more and more securities companies began to seek a better development in the Internet era, to adjust their development mode, and actively carry out the corresponding Internet banking business, and its traditional securities resources with internet financial resources to integrate. Especially in recent years, to pay treasure as the representative of the third party online payment platform, the traditional securities industry has caused a certain impact, and even in a certain way to form a shock. Securities industry in urgent need to change the traditional model of development, and actively carry out business innovation and with some internet financial enterprises carry out more in-depth cooperation, so as to adapt to the current situation. On the other hand, from the current development of Internet banking, there are some risks, the relevant risk control and supervision mechanism is not perfect, so the securities industry in the development of the Internet banking should also focus on the risk control. This paper expounds the related theories and concepts of Internet banking, analyzes the impact of Internet banking on the securities industry, and explores the innovation of securities products based on Internet banking and the corresponding risk control problems. Through the analysis, the current development of Internet banking has caused a great impact on the securities industry, which is both a challenge and an opportunity.