Research On The Development Of Internet Business Of S Securities Company

Internet has become an important media of stocks transaction,product purchasing and information collection for securities companies that reached a certain scale and introduce online financial business in China.Generally,online financial operation platform are welcomed by young and even experienced customers because of its simplicity,convenience,ease of use and good customer experiences.With the allowance of “one user with multiple accounts” policy,the profits securities companies generate from online business(e.g.Account opening and transaction)is increasing and bring strong impact to the whole business.Therefore,developing online financial business in a reasonable way could bring considerable benefits to companies.With the extension of Internet technology application,traditional financing and online business are combing.Moreover,the development of online financing is becoming a new source of economic growth.While the development of traditional financing business still plays an important role in the company's future development,the limitations of S Securities Company are emerging.The growth of S Securities company's business,the impacts online business bring to traditional financing's profit model and the New Normal all contribute to S Securities Company's need for online business development.To identify S Securities Company's problem,the research focuses on analyzing S Securities Company's and competitors' current online business development via SWOT and PEST model.The old mode of thinking,lacking of innovation,single product variety,insufficient creativity and absent the ability of online marketing,low competence of online financing technology development and risk management are listed as S Securities Company's shortages.The possible suggestions for current issues of the company are present in the last part.Which are construction of online securities companies network,provision of multiple products and services,reinforce of cooperation with internet companies,IT advantage leveraging,compliance with regulations and risk management.The thesis includes 5 parts.The first chapter is introduction which presents background,the selected topic's importance the content and the structure of the thesis.The second chapter is the literature review.The third chapter includes PEST and SWOT analysis of S Securities Company's online business' current development.The limitations and issues are also included.The forth chapter tries to provide suggestions on the improvement of S Securities Company's online business development.The fifth chapter is conclusion and the prospection on S Securities Company's Internet business.