Performance Management Process Optimization Of Group Insurance Sales Staff In CL Life Insurance Company

Modern enterprise in the development process, a growing number of corporate decision-making has been recognized that the use of modern advanced enterprise management tools that can facilitate the achievement of business goals and long-term development, performance management plays an irreplaceable role in the enterprise management in particular to improve the working efficiency of employees, to fully tap the potential of talent and contribute to corporate strategic goals and other aspects of great significance. Based on the introduction of performance management theory at home and abroad, combined with practical application of performance management experience in the insurance companies, proposed to establish and improve the performance management system is an important way to maintain market competitiveness, the company plays an important role in development, is an important guarantee to achieve its strategic objective, scientific, and improve the performance management process to ensure the effective implementation of performance management, and to promote the realization of corporate objectives. Combined with first-hand information on the questionnaire and in-depth interviews, proposed the construction of the current system of performance management system, the performance of the implementation, there is a set of assessment indicators and performance feedback and other issues, combined with KPI analysis and Balanced Scorecard, by improving the insurance company group insurance channel performance management processes Suggestions supporting measures of performance management and the protection of the work carried out.Firstly, through the group insurance sales performance management theory and practical significance to analyze, on group insurance sales performance management and staff to define relevant concepts, review related research at home and abroad. CL company for group insurance sales staff conducted in-depth interviews and questionnaires, for performance management status and problems and their causes in-depth analysis, the use of key performance indicators KPI performance management analysis and Balanced Scorecard method is proposed in line with group insurance sales performance management processes characteristic of optimization measures, as well as supporting measures to ensure the effective implementation of performance management. Finally, the paper comb clear conclusion, the paper also pointed out deficiencies in group insurance sales performance management research and research prospects next.