The Research Of Promotion Model Of Agricultural Information Based On TV Bilateral Interaction

Interactive TV, a new generation of TV technology of digital TV and broadband network technology based on TV, is a perfect combination of technology and information life, can provide real-time, time shift is highly personalized and interactive programmes, brought about a new experience, let the viewers really become a TV host.There are some advantages,which two-way interactive TV can be used to. First, those agricultural departments of city or county, can collect applicable acquisition agricultural information, more convenient for local farmers for the retrieval of relevant information; Second, with building and development of the cable TV network construction after decades, basically be the village, agricultural information based on network promotion is more conducive to expand benefited range; Third, TV as a kind of audio-visual media, give an intuitive feeling, and the operation is simple. There is a big advantage for the promotion of some operational agricultural technology; fourth, two-way interactive television has good Interoperability Based on the expansion of new, good ability of network, good applicability, flexible opening, stable and reliable, the expansion and strong expansion, with two-way interactive television system multi service support capability can bring a new mode for the agricultural information dissemination.This article will promote and cable TV of agricultural information combination, television is now essential household appliances in rural areas, carrying on business than other models have a more broad application prospect. In the interactive TV service, the polymerization of agriculture in Hunan Changde city of related information, through the cable TV network to promote agricultural information relative to other modes of broader, more convenient way of promotion. This paper uses VOD to transfer technology, can be used for fast forward, rewind, pause the viewer, the election of watch design, than the other model compared with easier operation, more intuitive visual effects of the new agricultural information dissemination platform.