Study On Tilapia Industry Chain In Guangxi

Tilapia was introduced into China in the early 1960s. With efforts in promotion of large-scale aquaculture, the tilapia industry was rapidly developed in China. China has become the world’s largest producer and exporter of tilapia. The total aquaculture production of tilapia reached 1.5527 million MT in 2012, accounting for 42.86% of the world’s total output of tilapia. There are a warm climate and abundant water resources in Guangxi zhuang autonomous region. Under the support of governments, the development of tilapia industry was greatly promoted in recent years. Tilapia aquaculture production in Guangxi was 265300 MT, accounting for 17.08% of the total tilapia production of China in 2012; Guangxi has gradually become the third largest producer of cultured tilapia in China. The healthy and stable development of tilapia industry in Guangxi was an important contributor to the national development of tilapia industry, it also reflected the overall development of aquaculture industry. Therefore, this paper takes Guangxi tilapia industry chain as the target province; Guangxi tilapia industry chain is analyzed from the macroeconomy view, and tilapia production, sales and demand of Guangxi tilapia industry chain were also analyzed.First of all, this paper analyzed Guangxi tilapia production chain, mainly focused on the Guangxi Tilapia seed breeding, grow-out production, breeding hatcheries, aquaculture model, cost and benefits, etc. And the field investigation and questionnaire survey method were carried out for the analysis of tilapia aquaculture technical efficiency in Guangxi. It is concluded that: the average income for Tilapia farmer was 1,265.28 yuan/mu. The average technical efficiency in Guangxi tilapia farming was 66.3% and there exists significant inefficiency of tilapia farming. The factors that influence technical efficiency of tilapia production was also analyzed with the following factors:monoculture/polyculture model, sources of technology, member of cooperatives and other organizations, total farm size, experience in tilapia farming, professional specialization. All the factors have significant impact on technical efficiency of tilapia aquaculture. Secondly, this paper analyzed the sales chain of Guangxi tilapia, analyzing the composition and characteristics of tilapia sales chain, the main organization form and types of tilapia sales chain, and the significant role of tilapia processing enterprises in the distribution chain was also discussed. Thirdly, this paper analyzed the market demand of tilapia, mainly analyzing the status of international and domestic market demand of tilapia and their products, and tilapia consumer consumption preference in Guangxi was investigated through questionnaire survey. Results indicated that:tilapia has high recognition among the consumers in Guangxi, consumers like to eat tilapia and its products; Consumers prefer to buy fresh tilapia in market, and processed tilapia products were also gradually accepted by consumers; For the purchase considerations mainly concerned about the food safety issues, such as harmful additives in feed, drug residue, polluted aquaculture water, and so on; Consumers are willing to increase purchases of tilapia in the future and tilapia market has great potential; Consumers are willing to pay higher prices for brand tilapia, which provide quality gurantees in marketing.This paper finds solutions to promote tilapia domestic market through the study of successful marketing cases of other aquatic products in China. To promote tilapia in the domestic market, this paper suggested the following solutions:promoting tilapia brand and certification, diversified the tilapia products in marketing, propogating tilapia consumption culture, expanding tilapia sales industry chain and free exchange of tilapia marketing information. At the end of this paper, the following policy recommendations are proposed to promote the healthy development of the tilapia industry in Guangxi:increasing investment in science and technology strength and increasing technology support efforts; accelerating the domestic market development and creating a brand marketing strategy to open up; optimizing the industrial business model and improving the modern circulation system; enhancing organizational efficiency tilapia industry chain and promoting the upgrading of industrial structure.